Demand Forecast

What each style will sell, by store and week.

Demand Forecast projects how many units every style will sell over the coming season — store by store, week by week — with an honest high-to-low range, not a single number to be wrong about. It separates the seasonal shape that repeats every year from where a style sits in its own selling life. It is the demand backbone the Buy Engine and Stock Transfers are built to size against.

What it does

Forward view per styleA full-season projection for every option, by store and retail week, with a planning total you can buy and allocate to.

Honest range, not a pointEvery forecast carries a high, expected and low band, so you plan to a realistic spread instead of a single guess.

Seasonal trajectoryReads each category's true seasonal curve, so a mid-winter wind-down is recognised as the season ending, not demand collapsing.

Lost-sales awareCorrects for weeks a style sold out, so a stocked-out winner is read as strong, not weak.

Knows when to stay quietDefers to a steady run-rate for non-seasonal staples and leans on a style's own prior-year history, only shaping where it earns its keep.

How it works

It starts from each style's recent true demand, corrected for any sold-out weeks, then bends that rate by the category's measured seasonal trajectory and the style's stage in its selling life. It blends in the style's own same-week history from prior years where there is enough of it, and every projection is pressure-tested against years of real trading history before it is trusted.

Works with

DecideBuy EngineHow much to buy, sized to real demand.DecideStock TransfersMove stock to where it will actually sell.UnderstandProduct IntelligenceWhich styles to chase, hold or exit — with the dollars.

See Demand Forecast on your own data.

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